WEEK 3

Week 3 Discussion 

1. Please refer to Slide 6 for this question. How do you like this Super Bowl commercial launched by Google? Which element (s) does Google cover in this campaign? Can't afford a $4 million Super Bowl Ad? What are some alternative ways or solutions for small brands to educate their consumers?

              I believe Google made an outstanding ad. Instead of just showing off the product their selling, they decided to really make it an experience and draw you into the commercial and feel at home. With a product that can help and excite so many consumers on daily basis no matter where you live or what you’re into. Appealing to the masses and educating millions of viewers on their product, especially on a plate form like the Superbowl is a recipe for success. If I were a smaller company who didn’t have the means to pay for Superbowl commercials, I would put my focus on “key words” to help my product or brand pop-up more on search engines. I would also try and develop a presence in the blogging community to start a buzz.

2. Would you expect a large drop in engagement rate after the United Airline crisis in 2017? Why or why not? How could you measure engagement? What are some metrics you could think about?

              I would measure engagement on the amount of hits the company was getting on social sites, showing the amount of people searching and engaging with the company’s current events. In that sense, I believe the engagement rate went through the roof. Unfortunately, people love tragedy and researching when negative press comes out from major companies. I believe the ticket sale went down but at the time everyone was talking about United.

             

3. What is your favorite brand? Find how this brand use Twitter to drive sales or increase event registrations. Please do a screenshot of a Tweet and attach it to your discussion.

              I used to work for Nike and they have been a long time favorite brand of mine. Not only do they have great products, but when it comes to social media and current events they aren’t afraid to take a stand. Although some stands will hurt sales within certain demographics for those who do not agree. Nike believes its on the right side of history and stands behind their athlete’s, whether the social issue is sports related or not.   

4. Please refer to Slide 10 and answer this question. Which element(s) play(s) a significant role in the following Twitter campaign?

              In the “Marks of a Movement” campaign the elements playing the largest roles are excitement and engagement. The author is giving exciting his fans by giving them the opportunity to pick what the book is going to look. Meanwhile, engaging his fans by participating in the live vote itself.

5. Refer to the textbook and answer the following question. Which skills are important for you to be a good social media professional or content creator?

              The key to becoming a good social media creator is the level of relevancy to current “fads” and content, content, content. You can post all the content in the world but if it is relevant to current popularities it will not excite or really engage the market. I believe to becoming a good professional on social media, all the posts must be appropriate and exciting to truly show the owners professionalism.   

6. Which app do you use most often? Which category does the app belong to?

              I personally use Instagram the most, primarily for entertainment. In more recent years Ive found that I receive most of my current events from news stories, global/national highlights, and sporting news also from Instagram.

7. Which tools do companies usually use to perform sentiment analysis?

              Companies use social media sites as well as search engines when performing sentiment analysis. Using “searches” and other frequently search words on your devices, will tailor pop up ads and side website advertisements to display sales and deals for items or your interests.

8. What are the 4 Es? Why might it be important to develop a personal social media presence? Search to see if your favorite brand(s) are using Twitter or not? If so, find an example of an engaging Tweet and tell why you like it.

              The 4E’s of social media are excitement, education, experience, and engagement. They each play a different but important role when marketing a company or specific product to sell. Developing a social media is important because it keeps you connected with the world, friends, family and current events so many ways. Not even just personally but professional they’re famous individuals in the world who got famous quick off one social media video. I know all my top favorite brands are using twitter and Instagram to help promote products and draw attention. I cant imagine an extremely profitable organization not having a social media presence in todays world.    

9. Identify a recent corporate scandal (e.g., Facebook data breaches, Wells Fargo’s fake account scandal) and report why it happened using the following framework (see the appendix) provided in Chapter 4.

              The Facebook breach has to be one of the largest breach on scale as far as private citizen information is concerned. Facebook shared private data of approximately 50 million users with the Cambridge Analytica, who combines data mining and data analysis.

10. Did the scandal affect short-term performance and long-term performance of the business or not? Please do a screenshot of the company’s short-term (1 week to 2 weeks) stock performance after the scandal and a screenshot of the company’s long-term (6 months to 1 year) stock performance. You may refer to Yahoo Finance for individual stock performance data.

              During the release of all the information the stock did happen to drop right around March. After CEO Mark Z. went in front of congress and answered their questions, as well as coming out with a new rebranding of facebook promoting more security.

             

11. How did the scandal-plagued business use social media to deal with negativity? Please do a screenshot of a social media post and attach it to your discussion. 

              The business had to deal with multiple different types of negative social media. Including irritated users who once loved and enjoyed the website like you see below. The biggest obstacle they had to deal with was regaining the trust that thy had lost.