Week 5

Week 5

1. If an adult is buying a Playstation even as gift, that adult is the customer. Whether or not they intend to give it away, that adult is making the conscientious decision if the Playstation is worth buying. Playstation was able to target the adult enough to come in and purchase it.

2. Complex sneakers posted two social media ads featuring pop culture icons and trend setters Busta Rhymes, Rae Sremmurd, and Dj khalid. Complex is targeting the younger generation and street wear fans, showing their influencers rave about the expensive shoes they had just purchased to draw more attention. Complex brought humor into the situation, also not presenting them as true “advertisements”, but rather showing the influencers in a home video type of scenario making it more relatable. The consumers of these product’s likely younger men and women who listen to their music. Complex is appealing to the status of these stars so their fans who idolize them will be more inclined to purchase. I like the second one better, not because I thought the ad was better, but I am a bigger Rae Sremmurd fan then the other celebrities. Yes, I do believe id be able to use my phone to produce a short video ad with the different app options available. I would also use the similar tactic of showing everyone involved having a good time, most likely at some type of event.

3.  My favorite user generated content campaign came from Buffer on the list. My favorite aspect of their campaign is that the images are not promotional. There is so much fake news out there today and fake ads of user posting pictures with waters bottles and other miscellaneous items, as im sure everyone has seen. It is nice to see a company who doesn’t seem to care about that. The posts are also relatable, everyone loves to travel and see pictures from exotic places. The puppy eating snow is also tough not to love.

4. With the hemp industry growing at an alarming rate especially in Maine. Maine Hempworks are a local business using hemp for different oils and butters, to help improve consumers body care.  

5. Johnny was dealing with cognitive dissonance. He was dealing the decision he had made when he purchased the expensive lafuma shoes. He had spent more money on a product he felt had lesser benefits. Before buying the lafuma shoes, he could have tried both pairs on to make a more informed decision.

7. Reddit or any other streaming site is a going to be a good example of the free-rider problem. Millions of viewers go to their site to stream professional games, shows, and events for free, and only a select few are posting the links. With our groups in consideration, a large problem could arise if a member decides they do not want to participate in any of the work, but plan to put their name on it and take credit. To mitigate an issue like this its up to the other group members to divide up equal work and hold each other accountable.

8.  Net neutrality is the idea that all data on the internet is equal. No single providers can charge or slow down, for use of the internet content (other than regular internet costs) . Im for net neutrality and treating it all the same and equal across the board.